Ubisoft cans Ubidays trade event

MCV report that Ubisoft has decided to shut up shop on their European trade event – Ubidays. For the last two years the event had been rather successful for the company, attracting over one thousand journalists, and most importantly for Ubi, resulting in loads of articles and news item by sites like us on their upcoming games.

“With regards to Ubidays, with the E3 event in the US, the GamesCom in Europe and Tokyo Games Show in Japan, we think that we’ll have great outlets to present our creativity and innovation to a worldwide audience and will therefore reconsider our plans. There won’t be a Ubidays this year,” comments a Ubi spokesperson.