The bunnies are coming!

Playboy The Mansion, originally announced for the PC, is now on its way to the console market. Whilst the game is still yet to show where or not it game play with the big boys it will no doubt rake in the sales thanks to the clever use of the Playboy license.

“The game puts the player into the virtual slippers of world-famous Playboy Founder Hugh Hefner, building Playboy Magazine and the Playboy Mansion into dynamic cultural icons. Gamers also will live the lifestyle, rubbing elbows with stunning women and popular celebrities, and share the mystique of the Mansion by hosting extravagant, exciting parties.

“Smart management of the Mansion’s social scene is required to keep the business thriving, and scoring hot celebrity interviews and arranging sexy photo shoots are just some of the tasks that players will encounter in growing the empire. The innovative Photoshoot gameplay allows the player to take control of the camera, shoot models for magazine covers and pick and choose the best overall theme for each issue in order to maintain the excellence that the buying public demands.

“Playboy The Mansion is an ambitious, clever title that will be right at home on the PlayStation 2 system,” said Jim Perkins, president and CEO of ARUSH Entertainment. “This game is unlike anything console gamers have ever seen before, and will raise the bar for simulation and empire-building games.”

It should certainly raise something. Playboy The Mansion releases later this year.