Sony VP of marketing labels PSP piracy “sickening”

In a chat with Gamasutra, Peter Dille, senior vice president of marketing at Sony Computer Entertainment America has labelled the level of piracy on PSP sickening, revealing the company is fighting hard to deal with the problem. He cites the recent release of Resistance: Retribution as one example of how out of control the problems has become – as it is putting  a severe dent in sales.

“I’m convinced and we’re convinced that piracy has taken out a big chunk of our software sales on PSP. It’s been a problem that the industry has to address together; it’s one that I think the industry takes very seriously, but we need to do something to address this because it’s criminal what’s going on, quite frankly” Dille remarks.

“It’s not good for us, but it’s not good for the development community. We can look at data from BitTorrent sites from the day Resistance: Retribution goes on sale and see how many copies are being downloaded illegally, and it’s frankly sickening. We are spending a lot of time talking about how we can deal with that problem.“