Sony looks to cinemas for Christmas marketing

Yes, we are talking about Christmas already, and we are very sorry, but MCV report that Sony will be using a big chunk of their Q4 advertising budget to show of their games in UK cinemas.

The main thrust of our advertising this Christmas season will be in cinema,” remarks SCEE UK marketing manager Adam Boita. “All our key IPs this year are being backed by major campaigns. Our cinema silver spot ties all the IP activity together and was kick-started with Buzz! Quiz TV on September 19th. It will be running until the end of December, taking in MotorStorm Pacific Rift, LittleBigPlanet, Resistance 2 and SingStar.