Silly Parents Thought How To Read Ratings

Because a big letter on the box does not seem to be enough anymore, the ESRB, the guys who handle games ratings in the USA, have announced they will be launching a new ratings awareness campaign which they hope will get those parents who don’t seem to fully understand these ratings to figure out what exactly they mean, and as a result hopefully not end up buying ‘little jimmy‘ Bioshock when it comes out in a few weeks. According to Kotaku the campaign will only initially air on Rhode Island radio and television stations… maybe it will get further nationwide exposure after that.