SEGA and the Olympics

In an agreement with International Sports Multimedia, SEGA has announced that they have secured the rights to the 2008 Summer Olympics in Beijing, China. The games publisher will now be able to make several game titles based on the Olympics.

While development hasn’t started yet, it can be expected that the titles will be playable on consoles, handhelds, PCs, Macs, and in arcades.

SEGA is excited to become the publisher for the Official Video Game of the Beijing 2008 Olympic Games and we are committed to creating innovative content for an unprecedented number of interactive entertainment platforms. This project will enable SEGA to further enhance our global entertainment business and drive sales in critical Asian markets like China that offer an extremely high growth potential,” said Hisao Oguchi, President and Chief Operating Officer of SEGA.

We are delighted to be working with SEGA on what will be a historic Olympic Games,” said Raymond Goldsmith, Chairman and Chief Executive Officer of ISM. “SEGA’s broad publishing capabilities and rich heritage in video games ensures that consumers worldwide will share a more immersive Olympic experience.