Saints Row To Get Huge Marketing Budget

THQ today announced it is set to run a multi-million dollar, global marketing campaign for the highly anticipated Saints Row, scheduled to release exclusively for the Xbox 360 on August 29. The release of a single player demo from the Xbox Live Marketplace has already garnered 350,000 downloads during its first week of availabitly. The worldwide advertising campaign, including TV, theater, print and online, begins today with an exclusive sneak peek at Saints Row during the American season premiere of The Ultimate Fighter on Spike TV.

We’ve put significant resources behind the Saints Row marketing campaign, generating tremendous buzz with creative grass roots efforts and the strategic timing of pre-release content,” said Bob Aniello, senior vice president of worldwide marketing, THQ. “Our multi-million dollar advertising campaign will continue to fuel anticipation in the weeks leading up to launch and we believe extensive plans for post-launch downloadable content will further establish it as a must-have title this holiday season.

The Saints Row marketing campaign will span all relevant mediums worldwide and include:

– Television ads running in seven countries
– In-theater activity across Europe and Asia Pacific, including on-screen advertising and game kiosk placement for tailored retail and press events
– Print advertising in game enthusiast publications and men’s/lifestyle outlets
– Online campaigns targeting the mass-market consumer as well as grass roots viral efforts
– Video vignettes on game enthusiast web-sites highlighting varied game modes
– Online previews based on pre-release versions of Saints Row
– Varied retail campaigns with multiple global partners
– A pre-order DVD featuring a game demo, “making of,” original music tracks and Marketplace icons and themes
– Select retail stores opening at midnight on August 29 for the game’s release
– Saints Row bundled with Xbox 360 hardware in France
– T-shirt deal w/ Headline Entertainment placing custom shirts in outlets such as Hot Topic
– A mobile marketing campaign that takes advantage of THQ’s Wireless SMS capabilities