Revenge On Tesco Trucks

Electronic Arts is running a promotion for Burnout Revenge, using 50 Tesco Fleet Media trailers. Agripa Fleet Media enables brands and fleet owners to use their vehicle sides for advertising. 350 vehicles on the Tesco fleet are fitted with Agripa’s patented framing system that allows promotional messages on PVC mesh to slide in and out in a matter of minutes.

EA is running a full scale retail marketing campaign for Burnout Revenge and the eye-catching Fleet Media ads have been designed to drive footfall directly into Tesco stores. EA’s previous Fleet Media campaign to launch FIFA Street was deemed a great success, and the company is expecting a similar level of response this time. Charlotte Whitehead, UK Retail Marketing Executive said “We wanted to see the ads for this campaign on the side of the Tesco lorries in the middle of rush hour where they will gain everyone’s attention.”