Blue-Ray Movie Prices Announced

Sony Pictures today was the first movie studio to announce a price tag for Blu-ray Disc movies. The company said today that older Blu-ray Disc titles will sell for $17.95, roughly the same as DVD movies when they hit the market in 1997. New release Blu-ray Disc movies will sell for $23.45, about fifteen percent over what suppliers were charging for new-release DVDs.

The premium is for a way better format and to remind retailers that at the time we launched DVD, VHS was selling for $55 wholesale in the first window,” Benjamin Feingold, president of Sony Pictures Home Entertainment said. “The higher pricing structure for new releases is meant to accommodate the sell-through and rental markets.