Rare’s Viva Piñata Announced


Microsoft Game Studios and 4Kids Entertainment today announced the introduction of “Viva Piñata,” that brings a vibrant world of living piñata animals to video games, television and beyond. The “Viva Piñata” universe showcases an engaging cast of colourful, wild-roaming piñata animals that entertain and challenge imaginations.

With ‘Viva Piñata,’ we are introducing a revolutionary brand that will entertain, inspire and excite children, families and creative minds around the globe,” said Peter Moore, corporate vice president of the Interactive Entertainment Business at Microsoft Corp. “With Rare and 4Kids Entertainment we will best showcase the vibrant world of ‘Viva Piñata,’ enabling a mass audience to have an immersive experience via the animated television series, the Xbox 360 title and related merchandise.

The Animated Television Series

The “Viva Piñata” television series is set to air in the U.S. in Autumn 2006 on 4Kids TV — 4Kids Entertainment’s four hours of children’s programming broadcast Saturday mornings on FOX. In this comedy series, created by 4Kids Entertainment, a cast of piñata “friends” embark on wild adventures on Piñata Island. The appealing characters and their charming personalities are sure to entertain and stimulate the series’ audience as they accompany the piñata characters on their zany adventures.

We are very excited about partnering with Microsoft to share the ‘Viva Piñata’ universe with the world,” said Alfred R. Kahn, Chairman and CEO of 4Kids Entertainment. “The potent combination of the Microsoft Game Studios and 4Kids will ensure that the ‘Viva Piñata’ world, including the video game, television series and merchandising program, attracts a worldwide audience.

Viva Piñata The Game

Set to release this Christmas worldwide, “Viva Piñata” is a customisable, social and spontaneous game that invites players of all ages and skills to explore an immersive world where they are challenged to create and maintain a living garden ecosystem that grows in real time. Beginning with a few basic tools, players build and take control of their environment to attract and host more than 60 species of wild piñata, utilising hundreds of customisable elements to create their very own distinctively unique thriving paradise.

“Viva Piñata” gameplay continues to evolve with new content available via the Xbox Live service and the ability to play, trade and interact with more than 2 million gamers via the online service.

Following the strategic alliance previously announced in January 2006 with Microsoft, 4Kids’ exclusive representation agreement includes all broadcast, home video, music and merchandise licensing rights on a worldwide basis for the “Viva Piñata” property.