PSP Has Fantastic Penetration Speed, No Lie!

SCEI announced today that the cumulative production shipment of its PSP handheld entertainment player had reached 10 million units worldwide, as of October 21st, 2005. Shipment of 10 million units within 10 months since launch is the fastest penetration speed in the PlayStation platforms introduced in the past. Along with the exciting and extensive lineup of software titles for the year-end/New Years peak selling season, shipment of PSP is steadily growing in Japan, North America and Europe.

Since its launch in Japan in December 2004, North America in March 2005, Southeast Asia in May 2005, and in Europe in September, 2005, PSP has steadily been establishing its place as a new handheld entertainment platform around the world. With its overwhelming presence and impact, unparalleled in handheld systems, PSP has been gaining huge support from a broad range of consumers.

On the software side, PSP Game software shipment has reached 19.6 million units and 183 titles have become available worldwide as of September, 2005. Market for the UMD Video software titles have been expanding and cumulative production shipment has exceeded over 15 million units as of September 2005. More new and attractive titles are expected to be released from content developers and publishers for the holiday season.

SCEI aims to expand the world of entertainment with game, music and movies in the mobile entertainment arena by offering new accessories and the continuous system software upgrades for the additional features on PSP. With PlayStation, PlayStation 2 and PlayStation Portable, SCEI will create and develop a new world of computer entertainment through the fusion of game, music, movies, and broadcasting.

PlayStation Portable Cumulative Shipment by Territory (as of October 21, 2005)
– Japan (including Asia) 3.00 million units (launch date December 12, 2004)
– North America 4.47 million units (launch date March 24, 2005)
– Europe/PAL 2.53 million units (launch date September 1, 2005)