PS3 Not Selling Is Good Thing

Sony big wig David Reeves has spoke out today unleashing his infinite wisdom on the world. Today’s insight is that if you can walk into a shop on Friday and buy a PlayStation 3 without a pre-order Sony will be going a great job!

“We don’t want secret shoppers to go in there and say, ‘Ah, it’s not out of stock, therefore it’s not selling,’” he told Reuters, who were most likely shocked at the statement. “Indeed, what we’re trying to say is we want to make it available to the normal shopper who goes in there and says, ‘Do you have PlayStation 3?’, and they will say, ‘Yes.’ And the same for the software.”

Reeves also told Reuters that the delay between the console’s Japanese and North American launches was a good thing as it help them right a shipping target one million units of hardware for day one.

“It’s rather like taking a bottle of soda water and we’ve shaken it so hard over the last six months that when we take the cork off, it’s just going to explode,” he explained. “I think that’s a better way of looking at it than to say the delay is disappointing. It’s not – it’s really been beneficial for us. We’re going to get it right.”

We wish we were all as smart as him!