Price of the Wii could rise in UK

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The whole world may have financial problems, but with a recent 40% drop in sterling against yen, GamesIndustry.biz reports Nintendo has decided they need to readjust the trade price of the Wii in the UK. The trade price is the set amount Nintendo sell the console to retailers for. This increase could see retailers up the price of the console instores an £18 to £20 – otherwise they would be making a loss selling item.

Due to the severe and continuing depreciation of the pound, we are, unfortunately, having to raise our trade price to UK retailers of Wii hardware,” said the company. “The price that they then offer to consumers is, of course, up to the retailers.

We are only – reluctantly – raising our trade price now to retailers due to unprecedented and sustained depreciation of the pound. This is a problem brought about by extreme currency fluctuations that are a symptom of the global economic situation,” said Nintendo.

Retailers could off course try a different method to make a profit, such as forcefully bundling certain games with the console to make the prices incress seem less apparent.