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President of EA, Frank Gibeau, to deliver opening keynote speech of this year’s gamescom

A press release from EA today has announced that the president of the company will be delivering the keynote speech at gamescom, the German gaming expo set to take place from August 15-19. Here’s the full release –

“On August 15 at 7pm CET, Frank Gibeau, President of EA Labels, will discuss the changing landscape of the gaming industry and reveal why the games we will play four years from now would be unrecognizable to us today. He will look at the industry’s transition to digital, direct to consumer offerings and the momentum ahead for connected and innovative online gaming experiences.

EA’s top brands will be at Gamescom to showcase the latest first-person shooter, sports, simulation and casual titles across multiple platforms. EA is set to unveil new content and services from its best loved franchises including FIFA 13, Medal of Honor™ Warfighter, Need for Speed™ Most Wanted, Crysis® 3, SimCity™, and others.

Gamescom 2012 takes place in Cologne, Germany from August 15-19. EA will hold its annual gamescom media briefing on Tuesday, August 14 at 4pm CET.  A live stream of the press conference will be available at and all press information and assets from the show will be available on”

While we know that keynote speeches usually encompass a broad focus, the specific detail Gibeau plans to give to digital gaming should detail how EA plans to further its presence in a potentially cloud based future. More information as we get it, but the speech is certainly a highlight for this year’s gamescom.