Pink And Black DS Lite For US In Sept

On Sept. 13, two new colors – Onyx and Coral Pink – will join Polar White and will go on sale to both gamers and non-gamers in the US. The new colors also complement numerous DS games, including New Super Mario Bros., which has hit the 1 million unit sales mark after just 12 weeks on sale in the United States. That’s an average of roughly eight games sold each minute continuously since launch, making it the fastest-selling DS title in the United States for a 12-week period. Overall, DS system and game sales are both up more than 300 percent in July alone.

Not only are the DS Lite screen and battery life incredible,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “but the new colors just add another element of fun, allowing people to ‘personalize’ who they are by the color, or colors they pick.