Pharrell Williams Coming To UK Halo Launch


Microsoft has announced that come September 25th Pharrell Williams will fly to the UK to host a very special party for the launch of Halo 3. The event will be held at London’s BFI IMAX cinema and will be the place to be in the UK to get all excited for the premiere of Halo 3.

The red carpet affair, which will be attended by VIPs, celebrities and lucky competition winners will be one of a number of similar events happening around Europe, with other kicking of in Paris, Madrid, Amsterdam and Milan. Also, each of the parties will be linked by Xbox Live as the stars in each country take on each other for this one-off night where gaming meets partying.

As the world gets ready for the release of the highly anticipate game Microsoft continue to boast that Halo is a truly unique entertainment phenomenon and an experience that has expanded beyond games, into bestselling novels, comics, merchandise and more, and captured the attention of millions of fans including gamers, musicians, celebrities, athletes, and even storytelling visionaries like Peter Jackson. First week revenue of the game is set to outstrip major Hollywood blockbusters like Spiderman 3 or the Harry Potter franchise.