Nintendo Gets Vital

One area that Nintendo has never been very prominent in is marketing. They’ve normally been classified as a “children’s company” because of their titles that normally reach out to all ages. Nintendo is hoping to change this vicious steriotype and aims to reach a more mature audience thus improving their market share in the $10 Billion gaming market. they have partnered up with marketing firm Vital Marketing to help reach out to the targeted age group.

With our proud history as pioneers in the gaming industry, we want today’s consumers to know that not only is Nintendo their preferred brand of the past but also the future,” said Reggie Fils-Aime, Nintendo of America’s executive vice president of sales and marketing. “Vital Marketing’s ability to reach the urban consumers who have become today’s trendsetters will be crucial in positioning Nintendo as a cutting edge brand that has cultural relevancy among today’s urban inspired consumer.

With our experience and presence in the urban market, we look to bring Nintendo into the lives of the 17-24 year old gamers. Through culturally relevant experiential marketing initiatives we will build upon Nintendo’s history as the leader in the video game industry and position them as the premier video game company,” said Joseph Anthony, Founder and CEO of the Vital Marketing Group.

Vital Marketing has been successful in several areas including the US Army, Motorola, and NASCAR. in addition to helping Nintendo with their marketing woes, Vital Marketing has agreed to assist Nintendo develop image building programs targeting influential groups within the industry.

Source Nintendo