Nintendo Feels Blue: US Getting New DS

Nintendo of America is set to introduce the first new color in the Western Hemisphere for its popular Nintendo DS portable video game system. “Electric Blue” debuts in June and will become a permanent color in the DS palette, joining the original silver-and-black model, now codenamed “Titanium.”

This eye-catching new color comes at an ideal time,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “Nearly 2 million Nintendo DS owners in North America alone have demonstrated they want something new from a hand-held video game system. Soon, consumers will have two popular choices for the innovative dual-screened Nintendo DS, which features touch-screen control, voice recognition and wireless play.”