New generation iPods

The look of the iPod is pretty much the same, with the exception of the navigation that will now be used on a similar way as the iPod mini using the click wheel. “It was developed out of necessity for the Mini, because there wasn’t enough room,” says Steve Jobs. “But the minute we experienced it we just thought, “My God, why didn’t we think of this sooner?”

New features include creating multiple on-the-go play lists and the option to delete songs from those ad hoc mixes. And audio books are not only easier to find, you can listen to them at normal speed, slower or 25 percent faster, without its sounding like a Munch kin. And because a diligent conservation of power, Apple managed to boost the battery life by 50% meaning 12 hours of play.

And of course most importantly, the price has dropped. The top-of-the-line iPod, holding 10,000 songs (40 gigs, as geeks will tell you), now costs $399. The lower-capacity model, with room for 5,000 songs (20 gigs), costs $299. That’s a $100 price reduction for each. (There’s no more 15-gig model.)

With the new Sony walkman and the Creative Zen Touch that will both show up soon enough the question remains which one to get. Because even though the iPod is the most popular player right now, all major brands have something that makes them special.

Either way, people like me that were going to get a jukebox soon anyway, there are more options now than ever. Better start saving up.

The new iPod