May Will Never Be The Same

Senior industry sources have revealed to gaming site next-gen.biz that the E3 industry event, in its present form, has been cancelled for next year and the foreseeable future. It is understand the many of the larger exhibitors have jointly decided that the costs of the event do not justify the returns, generally measured in media exposure.

It is thought that many publishers believe the multi-million dollar budgets would be better spent on more company-focused events that bring attention to their own product rather than the industry as a whole. The news that larger exhibitors were pulling out had prompted urgent meetings among publishing executives. They decided that, without the support of the larger software publishers and hardware manufacturers, there would be no point in continuing.

ESA president Doug Lowenstein will likely announce the news some time within the next 48 hours, possibly on Monday. It’s possible that the ESA will seek to limit the damage by organizing some form of lesser event in May, but it’s clear that the days of an industry event attended by all the major publishers, spending big money, are gone.

RIP E3

Source: Next Gen