Huge Resi 4 Marketing Push Planned

Capcom has just announced a national marketing campaign to publicize the coming of Resident Evil 4. They plan to flood the airwaves, print and even the NASDAQ building’s jumbo monitor in New York’s Times Square with a series of advertisements. Capcom hopes to reach 20 million consumers during the scheduled run of the ads during Christmas and New Year’s.

A revolutionary title of this caliber deserves an equally significant marketing campaign,” said Todd Thorson, director of marketing, Capcom USA. “With Capcom’s debut in Times Square and the myriad other plans we have lined up, Resident Evil 4 will receive the most dynamic marketing campaign we have ever created.”