Google gives BMW a 0 Ranking

BMW.de was this week given a Google Ranking of 0, yep Zero, nothing, naught. The reason? BMW has for the past 2 years employed a technique called ‘Doorway pages’ where a page full of keywords is put up for the Googlebot to read and add to the directory, but without the words actually appearing on the site itself.
The average person is redirected past this and never notices.

This has incurred the wrath of Google and now BMW’s German website on a Google search will appear on page 7 after BMW Korea and South
Africa.

Source New Scientist Magazine