Gearbox refuse to call Borderlands cel-shaded, even though it is

Borderlands now boasts a cel-shaded art style. The game is still very much the same at its core, but it looks different. However, it seems Gearbox, the actual developers of the game, do not want to admit this, and are willing to call the game anything but cel-shaded. They must think it is not cool.

“[We have] developed technology and techniques to render the concept art look for the game in real time 3d. We don’t know what to call the result. You can use whatever term you like. We decided to use the term Concept Art Style,” comments Gearbox’s Randy Pitchford, founder, CEO and president on the game’s official forum.

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