GAME start online rental service
In an effort to compete with the likes of LoveFilm and others, GAME have set up their own online rental service. Similar to its competitors, you set up a rental list, GAME will send out the game(s), you play them, send them back, and they will send out another one.
The are two subscriptions available from the site. 1 Disc at a time for £9.99 and 2 Discs at a time for £14.99. Both of these are a little bit higher than some other rental options available. However if GAME offer a better range of games, or a faster service, then it could be worth it in the long run.
If all this subscription nonsense is to much for you, then there is a 10 day free trial available if you want to try and bail out very quickly.