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Scream Ouya For The Ouya

The phrase “Ouya” can be used to describe a wide variety of things. It can be used to symbolize the unity of the American military as they stand in a desert outpost somewhere fighting for freedom. In some instances, people can use it as an inspirational cry before trudging onto a football field. For me, Ouya is what I’ve been yelling at everyone I’ve seen for the last two days.

In most circumstances, people might think that a police officer screaming “Ouya” is cause for minor concern. However, after explaining to those who were curious enough to question why I was screaming “Ouya” at the top of my lungs, most of them joined in with the festivities. For myself and those who are aware, Ouya is now the greatest phrase since swag.

For anyone who is unaware of why this four letter word is receiving so much recognition, here’s the skinny: The Ouya is a game console that is being designed by a studio of the same name. While it’s been around 25 years since a game company named a console after themselves, the Ouya seems to promise to revolutionize the world in the same way that Nintendo did before it. It’s a console with a great amount of promise.

For starters, it’s taking the word “indie” and making it all its own. Ouya (the company) is promising that the Ouya (the console) will be primarily fueled by smaller studios. The console itself has a development kit built in. It’s pretty much a big deal.

The cost for a PlayStation 3 development kit is roughly $2,000, as recorded in 2009. While that isn’t exactly money that would break some people’s banks, they’d have to account for a sum of additional charges. On top of paying to develop for the console, there are labor costs, advertisement of the game, and actual physical production. The Ouya promises to remove all of that. By making all games downloadable (from an assumed marketplace), the Ouya makes it so a smaller, independent studio could produce a title at no cost outside of labor for the game’s development. This, while not necessarily allowing independent developers to make AAA titles, makes the playing field somewhat even.

It’s a genius idea for a company that is entering the console world with very little assets and almost no companies agreeing to make exclusive titles for them. As the three giants that currently dominate the gaming world solidify their claims more and more every day, it’s a bit inspiring to see something new brave the merciless realm of the consoles. If executed properly, the Ouya (console) could open doors for Ouya (company) to expand. If they execute it properly.

As much as I love the idea of a new console sweeping gamers off their feet, there is much skepticism to be had. Ignoring the fact that gaming has cemented itself to a big 3, the console world is riddled with great ideas that nose-dived into the very depths of gaming hell. With the Sega Dreamcast, Nintendo Virtual Boy, and Worlds Of Wonder’s Action Max all testaments to seemingly good (key word being seemingly) ideas gone straight to Dante’s imagination, the Ouya has a ton of work cut out for it. Put simply, if this console doesn’t deliver as well as the lot of us who donated copious amounts of money to its development hope it will, you can expect to see it on the same console lists as the CD-i.

Don’t get me wrong, I’m excited for this console. I want this console to succeed and do well. It’s a breath of fresh air into a world that’s been stagnating since Sega pulled out of it. My only hope is that it flies free, like the beautiful butterfly it’s meant to be.