Fable Continues To Shatter Sales Records

After its record-setting first week in which the game sold more than 375,000 units in North America, Fable has continued to demonstrate huge success with the best launch month ever for any Xbox game in U.S. Fable had an incredible launch month at retail stores in North America. Fable was the best-selling console title across all platforms in September, more than doubling the sales of the second best-selling title across the U.S. According to The NPD Group, Fable sold more than 600,000 units in its first month at retail in the U.S. — squashing all previous Xbox games’ first-month sales records.