Fable Becomes Fastest Selling Xbox Title Ever In Eu

Thousands of European gamers have embraced the role-playing adventure game Fable, making it the fastest-selling Xbox title ever in Europe according to independent research groups Chart-Track and GfK. It helped make the weekend of 9th and 10th October the biggest Xbox launch weekend ever in Europe, showing that both casual and committed gamers are drooling over the fantastic gaming experiences that Xbox has to offer.

Fable, developed by Lionhead and published by Microsoft Game Studios, made an exceptionally strong debut across Europe when it was released in most markets last Friday. For example, Fable sold through more than 30,000 units in the UK, taking number two in the all-formats chart and number one in the all-time first week sales ranking for Xbox. “Fable” also performed strongly in France, where more than 18,000 units were sold through.

We’re very excited that so many gamers are experiencing the world of Albion in ‘Fable’,” said Michel Cassius, Senior Director, Xbox Platform and Marketing. “The success of ‘Fable’ is a tribute to the vision of Peter Molyneux and Lionhead and to the fantastic open-ended and accessible gameplay experience that ‘Fable’ offers. The choices the gamer makes during the course of the adventure creates a completely different experience each time the game is played, offering outstanding replay value and widening the appeal while satisfying the core gamer audience. This title is a great example of how the Xbox portfolio is broadening, encompassing titles for the committed gamer as well as more casual gamers.”

Alex Croft, Buying Director at GAME said “‘[/i]Fable’ was the best performing first-week Xbox title that we have sold to customers since the console launched. Feedback before and after the launch from staff and customers has been very positive, and we’re confident that ‘Fable’ will continue to sell well[/i].”