Acclaim Embraces In-Game Ads Trend

Acclaim today announced a multi-year strategic partnership to bring multiple titles into the Massive Network, the leading network for dynamic in-game advertising. The first title to be integrated in the Massive Network is BOTS, a free action-themed multiplayer online game. One the top games in Asia with over a million registered users, BOTS is being redesigned and launched in North America and Europe. Acclaim has registered thousands of closed beta testers on the game’s site bots.acclaim.com and is scheduled to start the game in several weeks.

We are focused on providing the best online multiplayer games for free, something rare in the market. In order to do this, we are using innovative business models including adding in-game advertising, selling in-game content and offering unique subscriptions. Massive has the most established and robust in-game advertising solution, with deep experience in multiplayer games, and so were the natural choice as our partner,” said Howard Marks, CEO of Acclaim.

Acclaim is a great addition to the Massive Network and we’re thrilled to work with them to integrate real-world ad campaigns into their games,” said Nicholas Longano, President of New Media at Massive. “This partnership further emphasises the growing support for the realism and revenue benefits that dynamic in-game advertising provides. This is a tremendous win for gamers – free games supported by advertising.