Electronic Arts Launches EA Recordings Label

Electronic Arts today announced that it is teaming up with Nettwerk Music Group to launch EA Recordings, a groundbreaking digital music distribution label that will bring EA’s rich catalogue of wholly-owned musical compositions and remixes to Digital Service Providers (DSPs) worldwide. An industry first, this initiative will deliver music clips from blockbuster EA games as ringtones, mastertones or in .mp3 format to online download destinations including Apple iTunes, MSN, Yahoo Music, AOL Music, Rhapsody and others.

This agreement marks EA and Nettwerk’s recognition that music lovers and game fans are consuming digital media in a multi-disciplinary manner. EA is the first interactive entertainment company to sell its catalogue of music in digital download format via exclusive partnership with a leading music group.

The partnership announced today complements Next Level Music, EA’s joint venture with Cherry Lane Music Publishing since that project is focused on signing artists and licensing EA music to TV, movies and commercials, while the agreement with Nettwerk is focused on direct-to-consumer online music sales.