Eidos’ Livingstone Comments On PS3

In a recent interview with Gamesindustry.biz (or maybe it was Eurogamer…we are always getting those two mixed up) Ian Livingstone (who apparently has loads of BAFTA’s and an OBE’s and other nice stuff) talked on many a topics ranging from the upcoming Leipzig GCDC, the next-gen console battle, and why game development is a riskier business than ever.

Much of the interview (actually they have only published half of it yet) was corporate waffle and nicey-nicey PR stuff but some where near the end (of the first half!) Livingstone exclaimed “If people are seeking the ultimate machine, the PS3 is clearly the best spec machine as far as next-gen goes. As with all things in life, you have to pay for quality. It is absolutely beautiful to look at and you are getting virtual interactive cinema in the comfort of your own home. It’s a very compelling selling point and Sony just has to educate people that yes, it’s a lot of money, but it’ll be worth it.”

Now when we love Sony and we are sure the PS3 (just like the PS2) will have some great games we are sure no games console of that price is “worth it” Ian. Anyway, he then continued by saying “… they also appeal to a different consumer. Sony is going to have quite a lot of marketing to have to spend, to let consumers know that the PS3 is not just a games machine but a complete home entertainment system with Blu-ray. To get the consumers to understand exactly what that means, and how that justifies the cost of the hardware — that’s going to be the challenge for them.”

We still believe Sony will have one hell of a time promoting the PS3 to the average consumer but it looks like they still got the all important third party dev’s fully behind them.

If you want to read the rest of the (half of an) interview you can go HERE or HERE (fear not they are both the same – damn confusion!).