EA to Reorganise Into Four Units

GI.biz are reporting that Electronic Arts CEO John Riccitiello, is set to be reorganize the company into four entities to help improve efficiency within the company. The four new units will focus specifically on sports, casual games, the Sims franchise, with the final unit working on all other games. The reorganization will supposedly help to “streamline decision-making, increases speed to market, enhances accountability and allows us to be more experimental, so we can really open up and leverage our scale long-term” said Frank Gibeau, head of the new EA Games unit, in an interview with Reuters.

As you would expect EA Games will be handling the Battlefield series as well as the Need for Speed franchise and EA’s Command & Conquer strategy games. EA Sports, temporarily run by executive vice president Joel Linzer, includes the Madden, Tiger Woods, and NASCAR series.

The bigger changes come with Kathy Vrabeck, former head of publishing for Activision, who will head EA’s casual games unit – which includes both mobile phone and online properties and The Sims franchise, which will become its own division. According to Gibeau, the entire reorganization grew out of a pilot program that placed Sims games in their own unit. “We ran an organizational experiment and it was pretty damn successful. The Sims grew aggressively,” he said.