EA doing new Mixed Martial Arts game, called MMA 2010

At EA’s E3 press conference, the company have announced they will be taking on THQ’s UFC game with a Mixed Martial Arts title of their own called MMA 2010.

Obviously, the game will not have the UFC branding behind it, which will not help in terms of marketing, but if EA up the ante in terms of gameplay things could get interesting.

Tiburon are developing, who already develop biggies such as Madden NFL and Tiger Woods PGA Tour for the publisher.