EA Announce Deal With 55DSL For NFS Carbon

Electronic Arts today announced that fashion street wear brand 55DSL will be coming to Need for Speed Carbon. Exclusively designed items from 55DSL, plus a selection of garments from their ‘Zurka and the 55 Vagabonds’ winter collection, will feature prominently on key in-game characters in the game, developed by EA Black Box in Vancouver, British Columbia.

Andrea Rosso, the Creative Director of 55DLS is enthusiastic, “When the opportunity to work with EA, and in particular Need for Speed Carbon, came along, it seemed like a natural progression for us. I’m a gamer and I’m going to play this game for sure to see characters wearing our exclusively designed t-shirts and other items, is really amazing for me.

This partnership adds another layer of authenticity to our role in street culture“, says Larry LaPierre, Executive Producer on the game. “Having 55DSL integrated so tightly within Need for Speed Carbon adds an increased sense of realism to the game and gives fans the opportunity to wear exclusively designed items that brings them closer to the action.”

Need for Speed Carbon will be available for Xbox 360, PlayStation3 and Wii as well as the PlayStation2, Xbox, Nintendo GameCube, Nintendo DS, Game Boy Advance, PSP, PC, and mobile ad possibly any other console that gets relased until the end of time (we can’t be sure about that though as we just made it up).