DS Achieves “Phenomenal” Sales doo doo do doo doo

The Nintendo DS is proving a huge hit in both the US and Japan, with retail sales in N. America alone having reached 1 million to date. In Japan, demand for the console is also huge and sell in has already hit 1 million units. All this within just weeks of launch! To meet the insatiable demand, Nintendo has increased total shipment figures to the US and Japan and now they will exceed 2.8 million by the end of 2004.

By Thanksgiving weekend in North America, more than 500,000 units had sold through in just one week following the US launch. This led to stocks running out in retail outlets across the country as more than 90% of the units shipped were sold. In Japan, sales of Nintendo DS exceeded half a million systems in just four days after launch.

Jim Merrick, Senior Director European Marketing comments
The launch of Nintendo DS in the US and Japan has been hugely successful, with it having become a must have console, and we are looking forward to another successful launch in Europe. Our mission is to create a new way of gaming, offering an innovative and enjoyable experience and with the new Nintendo DS we have accomplished this. The touch screen, for example, really empowers the player, letting them reach into the game for more direct, faster control.”

Gerhard Florin, Senior Vice President and Managing Director of Electronic Arts Europe comments
EA recognises the growing consumer appetite for gaming outside the home, and the Nintendo DS will be a great choice for gamers who want a new handheld experience. Our games have been custom designed to make use of the new console’s unique features, such as the touch screen. This was a natural step for EA to take in collaboration with Nintendo and we’re delighted to be a major launch partner when the console comes to Europe next year.”

The Nintendo DS launched in North America on 21st November and in Japan on 2nd December. Nintendo DS will be launching across Europe in Q1 2005 – more details will follow in early 2005!