Atari Launches Driver: 4 Official Website

Atari today announced the launch of the website for Driver Parallel Lines, the upcoming Hollywood-style action driving game. Located at here, the site navigates a virtual road of high-speed car chases, riveting videos, explosive screenshots, exclusive content, and additional VIP content including music videos and music artist interviews.

The Driver brand is a global phenomenon that has achieved sales well over 10 million units worldwide across all platforms. Driver Parallel Lines, the next installment of Atari’s action driving franchise, features an open, fast-paced driving action-movie experience and an unfolding storyline of double crossing and revenge. Currently in development by award-winning studio Reflections Interactive, Driver Parallel Lines is set for release in March 2006 for PlayStation2 and Xbox.

The Driver Parallel Lines web site offers gamers a first-rate opportunity to get a taste of the latest Driver experience,” said Marc Metis, senior vice president, marketing, Atari Inc. “Starting with an exclusive trailer only available here, the web site will include weekly updates and information on what gamers can expect from Driver Parallel Lines including fast-paced, action driving, a compelling storyline of revenge, and great driving music from two distinct eras.

The website also offers visitors the chance to sign up for VIP access, giving rights to exclusive trailers, music videos and interviews from recording artists featured in the game. A downloadable fansite development kit is also available for Driver enthusiasts to create their own web sites.