America Loves Pokémon

Pokémon FireRed and Pokémon LeafGreen, both released Sept. 7 for Game Boy Advance SP, combined to sell more than 1 million units in North America within the first 21 days of its availability. Since its Sept. 2 price drop to an MSRP of $79.99, Game Boy Advance SP sales are up 70 percent.

The key to success in our industry is no secret,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “When you offer great interactive entertainment at a great price, players respond in droves.”

Part of the impressive sales success of these two new games can be attributed to the inclusion of the new Game Boy Advance Wireless Adapter, which lets players trade and battle their Pokémon.