EA Announce Def Jam: Icon For PS2 and 360

Electronic Arts and Def Jam Interactive, announced today that they are planing the release of Def Jam: Icon for PS3 and Xbox360 in March 2007. they boast it will infuse hip-hop music, culture and lifestyle into the gameplay and EA Chicago will continue to push the boundaries of game development bringing unique and innovative content to the next generation of gaming.

“Music is the cornerstone of hip-hop culture so we wanted to incorporate music and rhythm into the actual gameplay mechanics,” said Kudo Tsunoda, executive producer and General Manager of EA Chicago. “In Def Jam: Icon, we are changing the way fighting games are played! We are completely innovating the role of the environments in the games, moving from the typical lifeless arenas the hip-hop celebrities are fighting in to environments that play an instrumental part in the fight where they will react to the music and interact with both characters like a third fighter.”

“The Def Jam Interactive – EA relationship has expanded into a new frontier with EA Chicago’s breakthrough technology. We have worked very closely with the team to ensure that authentic hip-hop culture and lifestyle permeates through every part of the product. Def Jam: Icon will guarantee the ultimate combination of a real hip-hop experience and revolutionary fighting gameplay,” said Lauren Wirtzer, VP Marketing, Def Jam Enterprises.