360 Blu-ray Rumours Shot Down By Product Manager

Recent reports seemed to indicate that Microsoft could be ready to release a Blu-ray add on for the 360 now that the HD DVD format has been abandoned by just about everyone. However, this rumour has now been shot down by Aaron Greenberg, group product manager for Xbox 360 and it is believed the company will instead now shift all focus to digital downloads via Live.

Xbox is not currently in talks with Sony or the Blu-ray Association to integrate Blu-ray into the Xbox experience,” Greenberg told Reuters in an interview. He then went on to hype their downloads service commenting “We’re the only console offering digital distribution of entertainment content