100 Million For Some Ubi?

Electronic Arts is to buy 20 percent of French publisher Ubisoft at a reported cost of between $85 million and $100 million.

The deal is subject to approval by US regulators, and has pointed towards further consolidation in the games publishing market. EA has had an aggressive year in terms of acquisition, the latest recipient of which was British developer Criterion Studios at an estimated long-term cost of $200 million.

Ubisoft has enjoyed channelled success in recent years following the acquisition of Red Storm Entertainment, holder of the Tom Clancy brand, and global hits with thrillers such as Splinter Cell and Ghost Recon. Critical acclaim has spread to Ubisoft’s other high-flyers, in particular the remakes of Prince of Persia and Beyond Good & Evil.