Simbin doing game for Volvo, will be free

It is rare that we are interested when a company tries to advertise their stuff to us in a game, and when the game itself is the advertisement it is even worse. However, when the developer involved in such a game is Simbin – the famed sim racer developer – our interest is piqued somewhat.

This is exactly what is happening with a new Volvo game, which will be coming out for PC on May 26th free of charge. The game will let players drive a variety of Volvo cars (no official listing of cars yet) around two realistic tracks. The game will also boast a leaderboard system that will connected with Volvo’s official site.

“Volvo – The Game gives us an opportunity to introduce the Volvo S60 Concept to a much wider target group. In an impassioned way and in an unusual environment we are able to expose the interior and exterior design of Volvo cars. As an extra bonus we also have the opportunity to show the players how we have worked in a focused way over the years to enhance and develop our Scandinavian design”, comments Michael Persson, Director Global Marketing Communication at Volvo Cars.

“To work with such a professional team as SimBin has been a real pleasure for us”, he adds.

“When Volvo Cars asked us if we were able to develop a Volvo racing game for PC, suitable for a wide audience and including the new S60 Concept car, we picked up on the challenge straight away” says Henrik Roos, SimBin Studios CEO. ”Especially since it was Volvo Cars located in Sweden that was asking. Two Swedish brands joining forces sounded like a perfect match to us.”

“Our development team has felt welcome in all areas of the Volvo company and Volvo staff has really taken on the project in a positive and professional way”, says Magnus Ling, Executive Vice President, SimBin Studios.