Nintendo Market Wii With Coca-Cola

Thomas on Friday 4th May 2007 11:19:
All Wii's Coca-Cola[/intro] Nintendo has announced they have teamed up with Coca-Cola to launch a £2m joint promotion for Wii. The TV adverts are already hitting the airwaves as I personally stumbled across one when watching Sky One last night. Nintendo boast the campaign will also air on terrestrial TV and other satellite television channels as well. To go along with that Nintendo will be running a joint promotion on cans and bottles of Coca-Cola brand Fanta. There will also be in-store promotional material and an online push as part of the deal. The promotion also offers consumers the chance to win Nintendo Wii and DS consoles in daily and weekly draws via one of those 'find a code and text it to us' type compo's when they buy Coca-Cola brand drinks. Following the announcement Ben Taylor, trade marketing and promotions manager at Nintendo commented that that "Wii is already the must have gadget of the year for people of all ages, this activity will re-enforce our message not just with hardcore gamers but importantly will also reach everyone in the household including the mums and dads we also want to attract to our products."