Home Launch To Be A Low Key Affair

When speaking to GamesIndustry.biz Sony’s Jamie MacDonald commented that the company will not be hyping the release of Home once it is finally available to download in a few months time. “There isn’t going to be this ‘big bang’ launch. That’s how you do it in the web 2.0 world, if you’re familiar with the launch of Gmail or something like that,” MacDonald revealed to the site.

“One of the challenges that we have is to get over the mentality of Home being your typical product launch. In the past we’d make a game, put it on a disc and launch it in the shops. But this is so different. It’s a constantly evolving thing. Week by week and month by month it evolves“.