EA Sports introduces Freestyle sub-brand

EA have today announced that they have launched a new sub-brand from the EA Sports label. It will go by the name EA Freestyle, and will be aimed at a growing casual sports gaming audience. EA comment that all Freestyle games will all be based in the sports genre, but boast they will be more playful, inclusive, casual, and easy to pick up than other titles.

“The launch of EA SPORTS Freestyle is an exciting milestone in the evolution of the EA SPORTS brand,” said Peter Moore, president, EA SPORTS. “EA SPORTS Freestyle will be a perfect complement to our core portfolio of games that our loyal fans are deeply passionate about, and will provide compelling opportunities for new audiences looking for a lighter gaming experience and an easier entry point into EA SPORTS.”

EA comment that they have three new unannounced games in development that will be sold under the label. In addition, the already announced FaceBreaker, an arcade-style boxing title set for release this September will be the first game to bear the logo, and the mindset behind it.