EA likely to spread out big releases over the course of the year

If you remember the last few months of 2008, it was probably hell for your wallet. So many games came out at one time you had to pick and choose carefully among even the best of the titles to avoid a severe dent in your finances. It seems EA are getting wise to this to, and admit a new tactic will be needed.

“The one big thing we learned was, we came out with a bunch of new IP, actually with a bunch of new games at the same time,” said EA’s Glen Schofield speaking to GamesIndustry.biz

“Some people are calling this last year one of the best years in the history of videogames. You just had one great game after another, so we were just right in the middle of it, and you have to have a lot of money behind you to shout out.”

He contunues: “I think the industry has finally gone, ‘Wow, we could probably just come out just like the movies do’. Movies launch on Christmas day, they launch blockbusters during the summer, and we’re now learning that we could probably launch a game at any time, and if it’s a good game it will be well received. I think that we traditionally thought that people only buy games at Christmas or around holiday time, and now we’re looking back and going, ‘You know what, GTA launched in May; Resident Evil comes out in March’.”