EA Forcing High Price For Fifa Street 3 At GAME?

Thanks to a post over on neoGAF by forum member homez99 it seem that EA are forcing GAME to sell FIFA Street 3 (which is release tomorrow – Friday) at a high price point. It’s alleged the reasoning behind this stems from the fact EA is refusing the sell the title to GAME at the lower price publishers usually offer to retail, thus meaning GAME has no other option but to charge the high price point to make a profit on the sale. Furthermore, it is also alleged GAME will not be supporting the title in-store, refusing to display prominently, only displaying the game on its designated chart position for the week, and not pricing matching on the game due to the possibility of making a loss of the sale.

Now, we know that Fifa Street 3 is not the most quality filled title, but if this news is to be believed it could be seen as just the beginning of EA (and possibly other publishers) forcing the retailers hand to raise prices, and that cannot be good for the industry – and in turn us.

Interestingly, this news comes just a few short weeks after the likes of The Club, and Devil May Cry 4 where selling at bargains prices at similar stores, but now it seems we have quickly reached the other, more distasteful end of the spectrum.

Below is the email which is believed to be currently circulating to GAME stores informing managers of the company stance on the game. Once again thanks to homez99 over at neoGAF for the image:

Comments from our old site:

will on Friday 22nd February 2008 08:28:
Sounds more to me like Game are in the wrong here. EA trying to get a decent price for Fifa Street and Game throwing a hissy fit and deciding not to support the title to teach them a lesson. It'll be interesting to see how the title does without Game's support and the high price. Frustration for the consumer should really be aimed in the direction of the retailer on this matter imo though.

Monkey Rimmer on Friday 22nd February 2008 09:25:
The only way we, the gaming public, are going to get the likes of EA and GAME et al's interests is by not buying the games at inflated prices. The Americans complain like mad if they're not happy and they get listened to. We need to drop the British way of mumbling quietly to ourselves and start shouting with out wallets/purses. They'll get the point.... besides, we can buy the games a bit later when the price has dropped...

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