EA brings ‘Be The One’ back to Trafalgar Square

EA have announced they will be brining back the Be The One event to London’s iconic Trafalgar Square as part of this year’s London Games Festival. The event will run on both October 31 and November 1, allowing the British public will be able to play some of the latest EA and EA-partner games. EA boast the event will take place under the largest ever temporary structures to be erected in Trafalgar Square, and access to the event will be completely free.

Games like Fifa, Need for Speed, The Sims 3, Harry Potter Boogie SuperStar, SimAnimals, Mirror’s Edge, Battleforge, Spore, Warhammer Online: Age of Reckoningand Rock Band 2 will all be available to view and play at the show

Boris Johnson, Mayor of London, took the time out to say a few sensible words about the event: “I’m delighted that the London Games Festival is back in our city for its third year. It demonstrates the creativity and range of the gaming industry, which, as an important part of London’s creative sector, makes a vital contribution to the economy as a whole. With events across the capital, the festival has something for everyone and illustrates the popularity of this thriving form of entertainment. I am pleased to see EA’s Be The One event is returning to Trafalgar Square. It was an undoubted highlight of last year’s festival, which reinforces London’s position at the centre of one the most fastest-growing creative industries in the world.

Keith Ramsdale, Vice President for EA in the UK and Ireland added: “We’re proud to bring back Be The One as part of the many celebrations and events at the London Games Festival. Interactive entertainment is now an established part of family entertainment. Be The One showcases our games in a highly entertaining event format and gives novices and experienced gamers alike the chance to get their hands on some of the hottest games this season. Along with our friends from the world of sport, showbiz and music we’ll be looking to delight and entertain as many people as possible. It will be an event that you won’t want to miss this half term.