Bizarre Creations’ Blur focused on making racing ‘fun’ again

It has been a while since word first got out about Activision publishing Blur, the new racing game from Bizarre Creations, famed for their work on the Project Gotham Racing series. However, Acti have only now chose to officially confirm and talk about the game via a press release. It confirms the game will have 20 player options online, and 4 player options on a single console.

“We did our homework and saw a huge opportunity to move beyond traditional racers and create a game completely focused on making racing ‘fun’ again,” said Martyn Chudley, Creative Director, Bizarre Creations. “Blur delivers a new style of racing experience for all gamers, regardless of their experience, skill or genre preferences. Everything the player does, both in their cars and with their cars, is a dramatic adrenaline rush; it’s a real blast!”

“We know that racing can be fun for everyone, and we are excited to enter this genre with a game that keeps players in the pack and combines fun with intense racing battles,” said Maria Stipp, EVP and GM of Owned Properties, Activision Publishing. “Bizarre Creations is one of the most creative studios in the industry with a rich heritage of top-rated racing games and we are excited to partner with them on Blur, which is set to break the mold of traditional racing games.”

Activision have gone on to confirm the game will be released for PS3, 360, and PC this “fall.“