$501 million loss for Sega in financal year 07
Sega Sammy have today announced sales were down from 528.24 billion yen ($5.04 billion) in 2007 to 458.98 billion yen ($4.38 billion) this year, the result were taken from the period ending March 31. Because of this, the company posted a net loss of 52.47 billion yen ($501 million) compared to net income of 43.46 billion yen ($415 million) during 2007.
“As rebuilding our consumer video game business is crucial, we now need to review our game title strategy more flexibly to adapt ourselves to changes in the trend of the market,” said Koichiro Ueda, head of Sega’s public relations department,
We suspect this number would have been much, much worse if it was not for the success of Mario & Sonic at the Olympics, as it continues to hit the top 10 every week.
4 comments ↓
vadim gromyko
May 14th, 2008
I hope you guys get back on your feet. I love your games and have always supported you. My favorite game company sega!!!
G
May 16th, 2008
Sega need to stop rehashing Sonic titles and giving us crappy remakes.
They also need to stop relying on Sonic Team and external development teams.
Use the exceptional talent within your OWN studios, Sega!! Get AM2 and Smilebit developing again. A new Panzer Dragoon game would be a good start. LISTEN to what your fans want. Alienating them will only make you lose even more down the line. Don’t make games you think people want. Make games you know people want. Otherwise its goodbye, something that pains me to say, being a Sega enthusiast and supporter since the Master System.
Me
May 16th, 2008
Totaly agree with “G”^.
SEGA , BRING SHENMUE III TO LIFE…
Giorgio
March 22nd, 2009
We want Shenmue III Sega. If I was the president of Sega, I would complete the Shenmue series and then put an end. At least Sega will die with it’s head up.